Beyonce “white washed” in L’Oreal Ad?

2008 August 8

Beyonce’s latest L’Oreal ad is causing controvery amongst her fans because the obvious airbrushing!

 L’Oreal who are being accused of doctoring the picture to ‘whitewash’ HER IMAGE FOR PROMOTIONAL USE.

However, L’Oreal are strenuously denying they had altered her skin tone despite outrage in US papers over the Elle magazine ad.

The New York Post labelled the ad “shocking” and accused the company of making the singer look like a “weird, nearly white version of herself”.

A spokesman for L’Oreal said: “Beyonce Knowles has been a spokesperson for the L’Oreal Paris brand since 2001. We highly value our relationship with Ms. Knowles.”

He continued: “It is categorically untrue that L’Oreal Paris altered Ms. Knowles’ features or skin-tone in the campaign for Feria hair colour.”

Your thoughts?

8 Responses leave one →
  1. 2008 August 8
    Mz T permalink

    hmmmmmmmmmm she is a bit lighter than normal and is advertising L’Oreal HAIR products wearing a WIG???? rightttttttttt

  2. 2008 August 9
    right permalink

    Beyonce always has a wig or a weave on. -_- She’s not really the best choice to advertise haircolor.

    But anyways…I’ve been to her concert and she has light skin anyway (she lookes like a tanned person)

    Either she wears lightening makeup herself or she’s already light. And maybe this is due to too much light in the photoshoot or a little retouching. But they retouch EVERYONE in these commercials so why are people surprised?? A lot of models are retouched to look more dark and tan; HOW IS THIS ANY DIFFERENT??

    And finally Beyonce IS half white anyway and has a white person’s facial features. So people should stop saying “She’s a black woman, not white; cause that’s wrong; she is half black and she is half white :)

  3. 2008 August 9
    Not_Right permalink

    Beyonce is not half white stupid. Please get a life

  4. 2008 August 10
    camille permalink

    What I don’t understand is why does everyone have to comment that Beyonce “always have on a weave or wig”. Who really cares? There are SO many people in the world who wears weaves or wigs including a whole bunch of other celebrities. No one ever comments on Britney Spears “always” wearing hair extensions in her head. Its her thing and that should go for Beyonce as well. Stop trying to make it seem like Beyonce wearing a weave categorizes her as a certain person because it don’t. Its just hair, get over it.

    As far as the lighter skin go, Beyonce has lighter skin anyways so whats really the big deal. Stop making this more than what it really is. If you look at her other ad campaigns for L’oreal, she looks the same way. She has been doing this since 2001. Come on people. Find another topic to bash Beyonce with, please.

  5. 2008 August 11
    Mz T permalink

    I dont think no one cares she wears a wig…she aint the only one…its the IRONY of her advertising a HAIR commerical and WEARING A WIG! OMG YOU PEOPLE TAKE THESE THINGS SO DAMN PERSONAL….

  6. 2008 October 12

    Beyonce is still doing it big!!!!

  7. 2008 November 19
    ms Lady permalink

    Really I dont care let that woman make her money, I am glad they have a Black
    woman on their comericals bc growing up I only recall seeing white women.

  8. 2009 January 9
    2bee-utifl permalink

    ms lady isn’t that what this article is about her looking white and not black???

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